Blockchain For Beyonce

Artists like Imogen Heap are changing the way they make music — and visual albums — by releasing their music and videos as NFTs instead of on traditional sales channels, such as iTunes. How can Beyonce — the Queen of self-publishing — benefit from NFTs? And how is NFT ownership different than the ownership of self-publishing through her own production company and owning her masters? We explore.

HERE’S HOW BEYONCE CREATES AND DISTRIBUTES HER MUSIC NOW

Beyonce has held her own management and publishing company since 2010 when she went solo from Destiny’s Child — Parkwood Entertainment. Since then, she has self-published her music — from her self-titled 5th album to Lemonade to The Lion King: The Gift.

Showcasing some major business savvy (obvi), Beyonce also holds all masters to her self-published material — which is rare for an artist. When you own your own masters, you have full control over the distribution and marketing of your songs. That means you can decide which platforms sell and stream your music, the album’s launch and marketing, and the rights to license the music for tv, film, and more. Beyonce often advocates for artists to own their own…